Our focus group went very well on Monday. The feedback we got was mainly positive. The group said they could get an overall feel and look of the video, artist etc. Howeer, they were confused about our idea of having the DJ as a male when Bethany (our main performer) was quite central compared to the male DJ we had chosen and this confused the group. When we handed out our Digipak, Bethany was a main focus so the focus group didn't understand what the make DJ has to do with the album.
Today we made the desicion that Bethany was going to become our female DJ as it was more obvious and we could do more with this idea.
Another critism that we are now working on was the lay out of our website. It wasn't very well formatted so we are cleaning that now so it's more easier to read and nice to look at. The overall look and themes of the website came across well, which was a positive aspect to the website.
Here were some key points we picked out from the video from a voice recording we had also used as the sound quality in the visual video isn't very clear:
Here were some key points we picked out from the video from a voice recording we had also used as the sound quality in the visual video isn't very clear:
·
“I
like the inside with just her eyes.” – Digipak 4:14
·
“the
image tripled is really nice” – Digipak
4:29
·
“I
like the black and white” – Digipak 4:47
·
“The colours and layout make me think of that
type of music” “What type of music?” “Dubstep.” – Digipak 6:54
·
“Is
that the album cover, or is that the single cover?” – Digipak 8:26 – raised a
good question that we had to think about in order to make our digipak
applicable for the entire album.
·
“The
way her face is decorated , you wouldn’t see her perform like that” – Website
(about the question of female or male DJ) 8:56
·
“I
think all three are very well linked.” – 12:29
·
“Because
the video is a projection on a tree, it doesn’t make her feel real. So the fact
that she is the representative, and not the actual artist, links the whole
three together really well.” – Video, links to how it is a male DJ (she is just
an image/projection of the artist) 12:42
·
“Maybe
put a photo of the actual DJ, like a photoshoot photo next to the video or
something to make it really clear.” – Video 14:22
·
“You
can even put the DJ in a forest, in the picture, to show the link.” – Video
14:31
·
“The
colours with the eyes used there reflect the colours in the video, so maybe you
can use them in the website or the digipak.” – The photos of Bethany with eyes
painted on her eyes 14:33
·
“I
really like the outside of the digipak, and the eyes in the inside are nice but
you could show the video colour” – Digipak (maybe use colour on the inside of
the digipak and black and white on the outside?) 14:52