Connotation is using a name or a label to which our audience has used before we evoke a meaning for it/our audience (what we know it does even if it is conveyed differently in a film)
Some examples of Denotation and Connotation would be:
MARILYN MONROE - her name is a Denotation her name itself suggests who she is.
Connotation: movie star, hollywood, death, fame, beauty, drugs... etc.
A KNIFE
Denotation: implies a domestic implement designed for cutting and used in the kitchen.
Connotation: even though we know it's real purpose, if it was placed in say a 'horror film', the idea of the knife could be used as a weapon of violence or murder.
We give labels to things in order to classify them, to make clearer the meaning we want to convey...
SEMIOLOGY:
Semiology comes from the word 'semiotics'. Semiotics means: the study of signs and symbols as elements of communicative behaviour. So semiology is the study of signs and sign processes, indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication. Semiotics is closely related to the field of linguistics, which, for its part, studies the structure and meaning of language more specifically. However, as different from linguistics, semiotics also studies non-linguistic sign systems.
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