These were the pointers we talked about in our video task for Evaluation Task 2. Here are also some screen shots of us:
Constructing a star image –
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Through the cohesiveness of our three products
it is fair to say that they all contribute to the representation of the star
and are effective in communicating her ideology and meaning.
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The creation of a star image is of a Female Dj
that represents a hedonistic and rebellious lifestyle.
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The
representation of Hedonism is a representation of living for the moment and not
caring about consequences. In other words living for pleasure usually found in
a wild lifestyle.
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The star image is supported by the editing of
digi-pak through the layering of images to represent hallucinogenic effects thus
portraying the idea of a drug culture that is usually found in a hedonistic
lifestyle. Again there is a picture of the artist smoking in the back panel of
the digi-pak reinforcing the idea that she lives a carefree, rebellious
lifestyle.
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The star image is again supported by the Website
in which there is a photo gallery of the artist living this hedonistic,
rebellious lifestyle.
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The star image is further and arguably mostly
supported by the music video. The style of dancing in the music video is very
aggressive and carefree which can link to the idea of a rave scene. The idea of
a rave scene as part of a hedonistic lifestyle is again supported by the dark setting
and artificial lighting. All these elements make reference to the hedonistic
culture which is part of the star image of this particular artist.
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This star image and meaning of life is aimed to
appeal to an older teenage audience (17 to 21 year olds) that are at a stage in
life where clubbing and going out drinking and partying is their form of
entertainment and fun.
Cross promotion –
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Cross promotion is when one product builds
awareness and demands for another product.
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Digipak is packaging for the physical CD and
therefor promotes collectible item and promotes sales of the album and the
single.
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On the first page of the website the individual
is able to watch the music video and through this the website is then promoting
the music and single. Underneath the video there are links to buy tickets to
concerts which means that the website is also promoting live performance by
giving the audience access to purchase a concert ticket. Hard copies of the
album are also promoted
The website -
The video is promoted on the website. As it is the first
thing you can see when you browse on the website.
Underneath the video there are links to buy ticket sales
thus promoting live performances. There is also a Link to buy Digi Pack, which
promotes the hard copy of album.
Website selling the other products.
The video = The video arguably tells you what its like to go
to a live performance or concert. Such as the Dark and flashing lighting. As
well as the Smoke conjuring the idea of a rave scene or wild scene. Which leads
to the indirect Advertising of concert tickets.
Also advertises recorded sales of the single and the album.
Cutting to the beat in editing following editing pace. Making the song seem
catchy.
3
Branding our product –
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There is a cohesive branding that can be seen
across our three products and this is the Tribal theme that is seen through the
use of colours and make-up styling.
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Tribal make-up. Show where that is in the three
products.
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Helps her stand out form other artists and acts
within the genre and gives her an individual identity making her more memorable
to the audience.
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The iconic use of colour in the make-up creates
a memorable visual style for the audience.
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In the digi-pak you can see that the artist is
wearing the tribal make-up on the front panel of the digipak allowing the
audience to recognise her immediately as the tribal make-up is part of her
branding.
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Again an image of our female DJ wearing tribal
make-up can be seen as soon as you enter the website which reinforces her
identity and thus her branding.
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In the video the tribal make-up is not only worn
by the artist but is also worn by all supporting dancers and performers to
again reinforce the artists identity through her branding.
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Howver it can be argued that our branding for
the artist may have been more effective if we had highlighted the tribal colour
scheme in the digipak rather than kept it black and white where only the tribal
pattersna nd shapes are visable.
Cross promotion is when one product builds awareness and
demands for another product.
The website:
The video is promoted on the website. As it is the first
thing you can see when you browse on the website.
Underneath the video there are links to buy ticket sales
thus promoting live performances. There is also a Link to buy Digi Pack, which
promotes the hard copy of album.
Website selling the other products.
The Music Video:
The video arguably tells you what its like to go
to a live performance or concert. Such as the Dark and flashing lighting. As
well as the Smoke conjuring the idea of a rave scene or wild scene. Which leads
to the indirect Advertising of concert tickets.
Also advertises recorded sales of the single and the album.
Cutting to the beat in editing following editing pace. Making the song seem
catchy.
The Digipak:
Digipak is packaging for the physical CD. Promotes
collectible item. Packaging promotes sales of that album. Something to own.
Music collectors.
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