Evaluation Task 4: Who would be the target audience for your media product?

We are going to interview people in the categories of these age groups:

Boys and Girls: 15 - 20 years old

Men and Women: 21 - 39 years old 

Men and Women: 40 + years old 

I was assigned to take interviews for the age group 15 - 20 year olds and asked them the following questions:

1. How old are you?

2. What is your favourite genre of film?

3. What do you expect to see in a thriller?

4. What do you like about thrillers? 

5. Tell me your favourite thriller and why? 

6. Would you go to watch a movie about my thriller? (- a man who kidnaps a girl, hiding her in a basement, interrogating her, filming her and sending footage to the father for revenge).

This is the information I got from the interviews of the age group 15 - 20 year olds (Boys and Girls):

People like thrillers that have suspense plot lines with twists. They like to see good actors. They like to see some action and pace. The 2 films that were suggested were: 'Disturbia' and 'Taken', 2 which I have researched on. This is because they have lots of suspense and action. From the interviews I was told that people would watch my groups thriller as it seemed like it had similar themes and structure to the films 'Taken' and 'Disturbia'. They said the idea of kidnapping would create a lot of suspense to an audience.

This is me interviewing this age group...

15 - 20 years:

(The rest of my groups research on 21 - 39 year olds and 40 + years)

40+ years:



21 - 39 years:




Overall, a lot of people said that they would watch our thriller from all different ages both men and women. However, from the task where my group interviewed different age groups on their opinion towards thrillers and our thriller, we figured out that our target audience had a stronger, definite response from Men in the age group between 15 - 30 years old making it our primary audience.