The genre of this song is a crossover of 'Pop/R&B/Soul'. The star image in this video is Beyoncé, who is shown as seductive and 'goddess' like. The outfit she wears highlights her figure and allows us to see her movement in the video.
For a lot of the song, we don't see her lip singing, the track plays on top and we see a lot of slow motion of her 'body rolling' movements which is very sexual and seductive. It plays with the idea of her being on a beach so we see a lot of Beyoncé dancing in the water, and we see her repeatedly touching herself in a sensual manner. Because Beyoncé is so well-known and recognisable, the video can get away and work with having Beyoncé on the screen on herself for most of the song.
We then see Jay-Z (her husband) come into the video who features in the song. We know them as a couple, and it demonstrates this in the video. We see Beyoncé holding onto Jay-Z and singing to him, again in a very sensual manner.
The video uses smoke which gives an effect to Beyoncé dancing. It reflects the idea of her being sexual and that in the moment the situation is 'steamy', 'intense' and 'hot'.
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